Who We Are
CueBack at its core
We specialize in helping universities strengthen the emotional connection and alumni identity that alumni have with their alma mater. Why is that important? Because they are two proven drivers of giving. There are 1.7 million nonprofits competing for your alumni’s philanthropic dollars. Our solution is purpose-built to turn engagement into giving. We leverage academic and scientific research, such as nostalgia and storytelling, to provide your alumni with a personalized engagement experience that is also specifically designed to uncover actionable cultivation insights.
A message from the founders
As a first-generation scholarship student, I founded CueBack because I’m a big believer in the value of education. My mother was a non-English speaking migrant to Australia who brought up four children by herself. I would not be where I am today if I hadn’t had the opportunity to attend university.
After listening to many people in advancement, I realized there are many similarities in the work done by gift officers and my own experience with relationship-selling in the for-profit world. I asked my son to help me start CueBack and add his technology expertise to our intergenerational team.
Our Team
CEO & Co-founder
Arnie’s global background in startups and sales has inspired his many endeavors today.
COO & Co-founder
Daniel’s technological and fundraising know-how helps propel CueBack into the future.
Advisory Board Member
Dr. McDearmon uses his expertise in the higher education advancement industry to help others.
Advisory Board Member
Bob has over 30 years of experience of legal counseling for several technology companies.
Stay ahead of the curve with CueBack
The world of advancement is changing. Don’t get left behind. Stay ahead of the curve with insights from forward thinkers in the industry who are paving the way for tomorrow’s advancement professional leaders.